Prior to founding Sales Sense, Cooper served the Hewlett-Packard Company for over twenty years in a variety of sales and business leadership positions across all of their major business segments. As worldwide sales general manager for a software and services business unit of HP, he developed and led the first solutions sales force for HP’s imaging and printing business. In 1999, HP chose him to lead the post merger integration activities for their acquisition of Dazel Corporation, an enterprise software company. Once the integration was complete, Cooper served as the Senior Vice President of Worldwide Sales for the Dazel business unit.  Prior to that, Cooper was the worldwide client business manager for GTE Corporation, one of HP’s largest global customers. In each of his last two sales assignments, Cooper grew sales by an order of magnitude and in each case to levels exceeding $100 million.

Cooper began his career as a systems engineer and acquisition program manager in the United States Air Force.   As the director of test and evaluation for a worldwide telecommunications performance assessment system, he worked closely with senior leaders of the using military agencies to ensure that their critical operational requirements were fully evaluated. He continued his military career as a reservist, serving in a variety of leadership roles, and concluded his military career in 1999 as the commander of a combat communications squadron.

Cooper holds a BS in electrical engineering and an MAT in science education from Cornell University, and an MS in engineering management and information systems from Northeastern University.  He has completed a twelve month Executive and Professional Coaching graduate program from the School of Management at the University of Texas at Dallas, and is certified as a Professional Certified Coach by the International Coach Federation.