Sales Sense LLC
1804 Shadow Trail
Plano, Texas 75075
(972) 578-7035
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Books:
Cespedes, Frank. Concurrent Marketing - Integrating Product,
Sales and Service. Cambridge, MA: Harvard Business School
Press. 1995
Moore, Geoffrey. Crossing the Chasm. New York:
Harper Collins Publishers. 1991
Moore, Geoffrey. Living on the Fault Line (Revised Edition).
New York: Harper Collins Publishers. 2002
Sheth, Jagdish and Sobel, Andrew. Clients for Life.
New York, NY; Simon and Shuster. 2000
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Articles:
Bistritz, Steve. Selling to Executives.
This two part series of articles shares the results of research done on the
most effective ways of understanding the needs of senior
executives, their preferred roles in complex sales cycles, and
practical approaches for gaining access, establishing personal
credibility, and selling effectively at this level. Other
good articles at Steve's website:
www.sellxl.com
Part 1
Part 2
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Websites: |
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Market-Partners, Incorporated Great
source of practical articles about understanding and improving the
linkage between marketing and sales strategies. |
Sales Effectiveness Briefing Archive |
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